BEHIND THE BEAUTY: ‘UNFURLED’
Behind the scenes at Paris Fashion Week, in partnership with Wella & GHD
For Summer 27 ‘Unfurled’, hair and beauty director Renya Xydis translates the collection’s sculptural femininity into an undone, tactile hair direction.
Developed backstage with Wella Professionals and ghd, the look is defined by natural movement, soft irregularity and a finish that feels instinctive rather than overly styled
The foundation of every look begins with Wella Professionals Ultimate Repair Miracle Hair Rescue, used throughout the styling process to strengthen, protect and prepare the hair. Wella Professionals EIMI Perfect Setting is then applied before styling, creating the grip and subtle texture required for the collection’s lived-in finish.
Rather than polished waves, the hair is shaped through natural movement. The ghd Sculpt Styler introduces soft, irregular S-bends, creating texture that feels relaxed and spontaneous. Twisted and clipped sections are diffused with the ghd Speed Hair Dryer to help set the bends and movement, while Wella Professionals EIMI Mistify Me Light is applied throughout the setting process to hold the texture while keeping it flexible.
Fach look is personalised with the abd Chronos Curve Curler used selectively through the roots mid-lenaths and ends to refine movement and add definition where required The final touch comes from Wella Professionals Ultimate Smooth Miracle Oil Serum delivering softness luminosity and healthy-looking shine while maintaining the collection's effortless texture
The finished look captures the spirit of "Unfurled' throuch a balance of structure and freedom - sculotural in form: nolished in detail unmistakablv undone