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'Nowness Of Then'
Born of nostalgia, created for today: discover Pre-Fall 23 ‘Nowness of Then’.
Reimagining the audacious days of the 1980s, ‘Nowness of Then’ explores the universal urge to reconnect with the raw optimism of the decadent era.
Drawing on a decade loved and longed for, Aje Co-founders Edwina Forest and Adrian Norris reflected on the notion of memories lived, invented and recreated; envisioning a collection through the lens of heightened reminiscence and irreverent imagination.
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Looks We Love
Our Story
Founded in 2008 by best friends Adrian Norris and Edwina Forest, Aje is a contemporary Australian fashion brand dedicated to raw beauty, tough femininity and effortless cool.
As pioneers of Australia’s quintessential coastal to urban style, find Aje’s signature in a curated mix of effortless essentials and statement occasion pieces, each crafted with luxurious sensibilities.
The duo’s coveted creations illustrate a pure reflection of their learnings and background, with Adrian’s training at the acclaimed Venetian Art School, Liceo Artistico Venezia, and Edwina’s tenure at leading fashion magazine, RUSSH.
Grounded in their mutual love of the arts, the like-minded pair devote each seasonal collection to their intrinsic sense of duality; balancing toughness with femininity, untamed volume with structure and signature statement pieces alongside effortless essentials.
Aje Signatures
Showcasing Aje's signature design sensibilities and detailing, discover a curation of iconically Aje styles designed for every wardrobe.
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