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New Arrival Clothing
Born of nostalgia, created for today: discover Pre-Fall 23 ‘Nowness of Then’.
Reimagining the audacious days of the 1980s, ‘Nowness of Then’ explores the universal urge to reconnect with the raw optimism of the decadent era.
Drawing on a decade loved and longed for, Aje Co-founders Edwina Forest and Adrian Norris reflected on the notion of memories lived, invented and recreated; envisioning a collection through the lens of heightened reminiscence and irreverent imagination.
Tapping into a cultural undercurrent craving nostalgia with a modern mood, the collection revels in a series of contrasts, clashing contemporary draping with retro-style prints, high-shine fabrics with rich matte textures, and structured lines with abstract ruched accents.
Inspired by iconic films of the ‘80s, new-age power suiting leads the way, punctuating Working Girl tailoring with sleek waist cut-outs and interwoven chains while bold shoulders lift bias-cut blazers. Pretty in Pink prom dresses get a modern makeover via sculpted seam lines and unexpected tapering, with vintage-style occasionwear elevated through voluminous organza layers and intricate cartridge pleats.
Edging towards the turn of the decade and early ’90s sensuality, faux leather finds form in oversized shirting, relaxed corsetry and A-line skirts, paring back with sharply panelled indigo denim.
In a nod to the era’s daring extremes, deep burgundy tones and champagne creams coexist with shimmering spearmint and electric pink; injections of pearlescent trims and organic gold hardware add an air of opulence.
Immerse yourself in ‘Nowness of Then’: an iconic era, a modern vision, a moment to remember.