Aje Aware |
Groundswell Giving Tuesday

This Giving Tuesday, Aje is supporting Groundswell Giving; a giving circle accelerating climate action by funding strategic, high-impact climate advocacy in Australia.


10% of all proceeds from sales from Aje and AJE ATHLETICA on Giving Tuesday will be donated to Groundswell Giving.


There has never been a more important time to support climate action. This year the UN Secretary-General declared climate change the defining crisis of our generation and future. In the words of Christiana Figueres, the architect of the Paris Agreement, “this is the final hour; it can be our finest hour.”


Having worked together on our ‘Impermanence’ Spring 20 Photographic Series, Groundswell Giving Co-Founder Clare Ainsworth Herschell has been a guiding muse for Aje and the fashion house’s Aje Aware initiatives.


On Aje’s Giving Tuesday initiative, Clare says, “it is so heartening to have the support of Aje, a brand that recognises the urgency of the climate crisis and the need to actively invest in a better future for all. Action is the antidote to despair - and through Groundswell Giving, everyday people can collectively make an impact to turn the climate crisis into our climate chance.”


Aje is a supporting donor to Groundswell Giving. Visit here for more information about Groundswell and here to join Aje as a Groundswell member. Together we are powerful.


Read about the Aje Aware journey here.

Groundswell Giving Co-Founder Clare Ainsworth Herschell as pictured in the ‘Impermanence’ Spring 20 Photographic Series.

Photographed by Hannah Scott-Stevenson.