Introducing a global first for Aje in the heart of London. Discover the pop-up Aje boutique at the Harrods Knightsbridge store from 23rd February to 17th April 2022 in the Contemporary department on Floor 4.
Curated by Co-founders Edwina Forest and Adrian Norris, the space embodies the brand's essence of raw beauty, tough femininity and effortless cool; bringing Aje's distinctive design aesthetic from Australia to the UK.
Showcasing the Spring Summer 22 collection ‘Sequence’, the pop-up is reminiscent of the sculptural beauty of Aje stores across Australia and New Zealand. Signature textured wall to floor treatments, a palette of natural white hues and contemporary architectural finishes in free forming curves are complemented by bespoke art from friend of the house, artist, Chanel Tobler.
The Myriad Dress
The Myriad Dress
The Myriad Dress
With Harrods stylists on hand to provide expert styling advice, guests to the pop-up are invited to curate their new season Aje wardrobe in an elevated environment.
Aje Co-Founder and CEO says on the pop-up, “being located within one of London’s most historic landmarks is a celebrated moment for Aje,” with Edwina Forest, Aje Co-Founder & Creative Director continuing, “Harrods is a momentous occasion, allowing us to channel a true connection to brand loyalists and our global customers.”
The Myriad Dress
In celebration of the boutique, Aje has introduced an exclusive style to Harrods, the Impression Dress in Sky Blue. Its gentle voluminous puff sleeve and subtle ruffle detail is a coveted take on a classic Aje silhouette in a fresh new hue. Completing the capsule is a considered edit of midi dresses with precise cut out details, grand silhouettes and smock dresses, all in a breathtaking array of colours including lilac, ivory, teal, and hand painted ombré prints.
The Myriad Dress
The Myriad Dress
Discover the pop-up Aje boutique at the Harrods Knightsbridge store from February 23rd to April 17th, 2022 in the Contemporary department on Floor 4.
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