The Aje Report


LONDON CALLING | The Curated Harrods Edit

A global exclusive, discover Aje Co-founders Edwina Forest and Adrian Norris’ curated Harrods edit of voluminous dresses, frilled blouses and cut-out details debuting internationally on Floor 4 of Harrods iconic Knightsbridge department store at the Aje pop-up boutique, open now until mid-April.


Contemporary architectural finishes and work from collaborators including Australian artist Chanel Tobler create a luxurious shopping experience, with the same distinct handwriting embodied throughout Aje’s sculptural, textural and intimate Australian locations.


Shop Sequence Summer 22 in the heart of London’s iconic luxury department store.

The Impression Dress

Make An Impression

A key style from SS22 Sequence, The Impression Dress echoes Aje’s distinct handwriting and has been designed in an all-new sky blue for Harrods. From it’s ruffled mini length with raw edging to blouson sleeves and gathered bodice, this style embodies the Aje spirit of raw beauty and tough femininity in this cool hue.


Alongside the sky blue Impression Dress, set your sights on the light blue Chateau Cut Out Mini Dress and teal ombré Cosmos Cut Out Tiered Mini Dress, inspired by the raw power and beauty of waterfalls.

The Impression Dress

The Introspect Cut Out Midi Dress

Poised In Pink

A delicate, feminine hue in floaty fabrics and lightweight cotton poplin, find romantic dresses with organically ruched bodice detailing, Aje’s hand-painted then digitally transposed ripple tie dye print and voluminous floating lengths that make a sophisticated statement.

The Frequency Cut Out Midi Dress

The Myriad Cut Out Mini Dress

The Swift Butterfly Sleeve Smock Dress

Monochrome Essentials

Expand your style in classic monochrome LDB’s and white separates with an Aje Twist. Every minute detail is considered this season for maximum impact, from bespoke hand-cast buttons to exaggerated butterfly-like sleeve silhouettes and considered cutouts, find versatile skirts and blouses alongside smock, mini and midi dresses with both timeless appeal and distinct sartorial beauty.

The Introspect Cut Out Midi Dress

Discover Aje’s Curated Harrods Edit at the pop-up Aje boutique from February 23rd to April 24th, 2022 in Harrods Knightsbridge Contemporary department on Floor 4.

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