Campaigns

BACK TO MAIN

Impermanence

Wabi sabi, a perspective at the heart of Japanese aesthetics, conveys a world view rooted in the acceptance of transience and imperfection. Centred around the notion that beauty is found in impermanence, in ageing, in things falling apart, in tarnishing, in warping, wabi-sabi asks people to see through a different lens, with fresh eyes and to seek newness in that which is old.

 

In a society driven by consumption and the need for constant innovation, Aje explores this idea of cherishing that which grows more beautiful with age for their Spring Summer 20 collection, Impermanence.

 

Becoming fixated by the process of design itself, rather than the finished collection, designers Edwina Forest and Adrian Norris, have endeavoured to create pieces that begin as they will end – perfect in their deconstructed and contorted forms. A celebration of beautiful clothing, to be worn, cherished and maintained for a lifetime of love and joy.

 

Find strong exaggerated silhouettes constructed, then partially deconstructed, bold colours and textural fabrications clashed and contrasted in singular shapes, hemlines left raw, draped, folded and pleated panels hand-stitched back into place with symbolic asymmetry. Closer detail sees handmade hardware in resin, metal, and wood, moulded, oxidised, warped and set against recycled fabrications and hand painted prints.

 

The imperfect is welcomed as new, and beauty has been found in the accidental and unpredictable. Welcome to Impermanence where the ending is also the beginning.

“Wabi sabi, a perspective at the heart of Japanese aesthetics, conveys a world view rooted in the acceptance of transience and imperfection.”

“Centred around the notion that beauty is found in impermanence, in ageing, in things falling apart, in tarnishing, in warping, wabi-sabi asks people to see through a different lens, with fresh eyes and to seek newness in that which is old.”

“Find strong exaggerated silhouettes constructed, then partially deconstructed, bold colours and textural fabrications clashed and contrasted in singular shapes, hemlines left raw, draped, folded and pleated panels hand-stitched back into place with symbolic asymmetry.”

“The imperfect is welcomed as new, and beauty has been found in the accidental and unpredictable.”

“Welcome to Impermanence where the ending is also the beginning.”

Referencing the notions of transience and imperfection in Impermanence, the collection’s colour palette roots itself in the natural world. Beginning in July with a sea of green, moss and olive merge into an ode to oxidation in the form of rust, a grounded yet vivid statement hue. Touches of nude and blush make an appearance in the Abstraction print, before a sea of stone is introduced late in the month. In a final ode, September sees a bloom in time for Spring with a focus on rose, rouge red and neutral in the form of camel.

 

Aligned harmoniously with Impermanence’s ode to the imperfect, see Aje’s signature take on volume evolved with the addition of asymmetry, experimental construction and deconstruction. Find the introduction of organic shirting where it then meets clever drapery, pleated detail and raw hemlines.

 

See the introduction of Aje’s first organic cotton, recycled wool cotton blend and recycled polyester. These are met with the continued use of Aje’s signatures including patra silk linen, merino wool blend, hammered silk, linen, leather and denim.

 

EXPLORE THE LOOKBOOK

 

SHOP THE LATEST ARRIVALS

Photographer : Odin Wilde
Videographer : Gemma De Maria
Stylist : Rachael Fair and Ashton Eramya
Make Up Artist : Isabella Schimid @ Assembly Agency
Hair Artist : Julia Homard

Ceramist: Chanel Tobler


Models : Adual Akol @ Chadwick, Sarah Grant @ Scoop, Emma Balfour and Victoria Massey @ Priscillas

Shop Instagram