As head of design at Helen Kaminski for six years, can you describe the heritage and sustainable aspects of the brand?
Since the beginning in 1983, Helen Kaminski has always held its people and the planet close to its core. We mainly use raffia, the cornerstone of the brand, which is sustainably harvested by hand in its native Madagascar, ensuring the plant remains intact to regenerate. Each piece is then expertly handcrafted by our artisans, maintaining a uniqueness.
Our brand to this day is committed to reducing our environmental footprint, increasing our social contribution and promoting the spirit of giving.
What design considerations or techniques did you take when working with Aje on the Aleeya visors?
The Aleeya visor is a true fusion of craftspersonship, design, colour and style. Using sustainably harvested raffia, our artisans braid continuous coils ensuring that there are no visible joins. The result is a seamless finish across a 3/4 brim visor that mirrors the silhouette of our best-selling cloche. We then married this shape with the hues of Aje’s Resort collection, Chroma to create a feminine yet contemporary piece.
How do you see the Aje woman styling her Aleeya Visor?
We see the Aje woman evoking her strong femininity wearing the Aleeya with a voluminous dress or just as well with a logo tee and relaxed denim. The key is to present her effortless style in a relaxed yet considered way.