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Pre-Fall 24
Discover Pre-Fall 24 'Linea'
Form and function. A restraint — a knowing elegance. Balance. An innate sense of functionality with natural femininity reverberates throughout the Pre-Fall 24 collection.
Edwina Forest and Adrian Norris reflected upon the work of architect and industrial designer Cini Boeri, with her sense of modernity and timelessness, and the knowingness of designs interacting with their environments.
With tonal utility colours of ivory, black and beige forming the throughline of the collection, vibrant magentas, blushes, khakis and iridescent autumnal florals punctuate Pre-Fall 24.
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As Seen On: Chloe Lecareux
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Our Story
Founded in 2008 by best friends Adrian Norris and Edwina Forest, Aje is a contemporary Australian fashion brand dedicated to raw beauty, tough femininity and effortless cool.
As pioneers of Australia’s quintessential coastal to urban style, find Aje’s signature in a curated mix of effortless essentials and statement occasion pieces, each crafted with luxurious sensibilities.
The duo’s coveted creations illustrate a pure reflection of their learnings and background, with Adrian’s training at the acclaimed Venetian Art School, Liceo Artistico Venezia, and Edwina’s tenure at leading fashion magazine, RUSSH.
Grounded in their mutual love of the arts, the like-minded pair devote each seasonal collection to their intrinsic sense of duality; balancing toughness with femininity, untamed volume with structure and signature statement pieces alongside effortless essentials.
