Privacy Statement

Aje Wholesaling Pty Ltd (ABN 26 130 160 753) (Aje or our or we) is an Australian fashion house which sells designer clothing, accessories, jewellery and associated services (Services).

This Policy governs how Aje deals with your personal information collected in connection with the Services.

This Policy also applies to Personal Information collected by Aje in connection with its website, social media accounts, store point-of-sale, applications, software and other technological means (Online Platforms), as well as in connection with any direct communication between you and Aje.

By continuing to use the Online Platforms and the Services, you consent to Aje using your Personal Information in accordance with this policy.

Aje uses third parties located both locally and overseas in addition to its own resources to provide these Services.

Scope of this Policy

Aje understands that when accessing our Services, the privacy and confidentiality of Personal Information (as defined under the Privacy Act) is important to you. Aje fully respects your rights to privacy and are committed to protecting the personal and financial details you provide us in line with this Privacy Policy. This Privacy Policy applies to our Services and all individuals who use our Services or whose Personal Information is processed by Aje.

We are committed to protecting the privacy of everyone who uses our Online Platforms and/or our Services, for them to understand what Personal Information we collect and store, and why we do so, how we receive and/or obtain that information, the rights an individual has with respect to their Personal Information in our possession, and with complying with the Australian Privacy Principles set out in the Privacy Act 1988 (Cth) (Privacy Act), the General Data Protection Regulation (EU) 2016.679 (GDPR) and the California Consumer Privacy Act of 2018 (CCPA).


We may collect Personal Information that allows us to identify who an individual is and share Personal Information.

The type of information we may collect includes:

    • Personal Information - We may collect personal details such as an individual’s name, location, date of birth and nationality allowing us to identify who the individual is;
    • Contact Information - We collect information such as an individual’s email address, telephone & fax number, third-party user names, residential, business and postal address and other information that allows us to contact the individual;
    • Financial Information - We collect financial information such as any bank or credit card details used to transact with us and other information that allows us to transact with the individual and/or provide them with our Services;
    • Statistical Information - We collect behavioural and statistical information about an individual and businesses in connection with the Services and/or the Online Platforms.
    • Aje collects your Personal Information so that we can carry out the following actions:
      to enable you to use our Online Platforms;
      to provide our Services;
      to communicate with you, including about our Services and offers which might interest you;

      to provide you with relevant, personalised communications;
      to provide you with information or advice;
      to process payments by or to you in connection with our Services;
      to create accounts, tax invoices or receipts;
      to provide your Personal Information to third parties in order for them to supply the Services to you;
      to consider and respond to complaints made by you.
      We may disclose additional purposes for collection of your Personal Information in collection statements at the point of collection.

      Aje partners with Rakuten Advertising, who may collect personal information when you interact with Aje's Online Platforms. The collection and use of this information is subject to Rakuten Advertising’s privacy policy, located here: 

Information is collected in association with your use of the Services, an enquiry about Aje or generally dealing with us directly or via our Online Platforms.


    • We will not use any Personal Information other than for the purpose for which it was collected other than with the individual’s permission.
      We will retain Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.
      Subject to clause 13, we will not sell an individual’s Personal Information to unrelated third parties.
      There are some circumstances in which we must disclose an individual’s information:
      where we reasonably believe that an individual may be engaged in fraudulent, deceptive or unlawful activity that a governmental authority should be made aware of;
      as required by any law (including the Privacy Act and GDPR); and/or
      in order to sell our business (in that we may need to transfer Personal Information to a new owner).

Sensitive information is information about you that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs or affiliations, membership of a professional or trade association, membership of a trade union, details of health, disability, sexual orientation or criminal record.

It is our policy to only collect your sensitive information where it is reasonably necessary for our functions or activities and either you have consented or we are required or authorised under law to do so.

    • By clicking “I Agree” or any other button indicating your acceptance of this privacy policy, you expressly consent to the collection and use of your Personal Information in accordance with this privacy policy.
    • An individual may opt to not have us collect their Personal Information. This may prevent us from offering them some or all of our services and may terminate their access to some or all of the services they access with or through us. They will be aware of this when the Privacy Principles apply to us:
      • Opt In. Where the individual will have the right to choose to have information collected and/or receive information from us; or
      • Opt Out. Where relevant, the individual will have the right to choose to exclude himself or herself from some or all collection of information and/or receiving information from us.
    • If an individual believes that they have received information from us that they did not opt in or out to receive, they should contact us on the contact details set out under “Complaints and Disputes”.

Aje use temporary (session) cookies and/or permanent cookies when you access our Online Platforms and/or Services. This allows us to recognise your browser and track the web pages you have visited. To opt out of personalised internet advertisement of the Aje website and products, you may at any time disable cookies via the settings within your browser, or an opt-out tool.

You can also request deletion of your data with Aje by emailing us at, and/or completing this form with our third party advertising agency, Rakuten.

    • We may hold your Personal Information in either electronic or hard copy form.
    • If you provide information to us electronically we retain this information in our computer systems and databases. If you provide information to us in hard copy (paper) this information is normally retained in our files and a copy is made to our electronic files.
    • We use industry standard security measures to safeguard and protect your information.
    • We may disclose your Personal Information to third parties and service providers located overseas in connection with any purpose, including to overseas cloud computing hosts. We take reasonable steps to ensure that the overseas recipients of your Personal Information do not breach the privacy obligations relating to your Personal Information.
    • We are not responsible for the privacy or security practices of any third party (including third parties that we are permitted to disclose an individual’s Personal Information to in accordance with this policy or any applicable laws). The collection and use of an individual’s information by such third parties may be subject to separate privacy and security policies.
    • If an individual suspects any misuse or loss of, or unauthorised access to, their Personal Information, they should let us know immediately.
    • We are not liable for any loss, damage or claim arising out of another person’s use of the Personal Information where we were authorised to provide that person with the Personal Information
        • If you would like us to update or amend your Personal Information, please contact us at and we will make the requested amendments.
        • If you would like us to provide copies to you of your Personal Information which we hold, please contact us at and we will comply with your request to the extent required by law.
        • We may ask you to verify your identity to ensure that Personal Information we hold is not improperly accessed.
        • If you would like us to update or amend your Personal Information, please contact us at and we will make the requested amendments.
        • If you would like us to provide copies to you of your Personal Information which we hold, please contact us at and we will comply with your request to the extent required by law.
        • We may ask you to verify your identity to ensure that Personal Information we hold is not improperly accessed.

In the event that you decide that you no longer want Aje to hold your Personal Information, you may notify us in writing of your desire for us to delete your Personal Information on record. We will use our best endeavours and comply with all legal requirements within a reasonable timeframe to delete your Personal Information, unless we are required by law to retain such information.

  1. LINKS

Links from our Online Platforms or via our Services to third party services that we do not operate or control are provided for your convenience. We are not responsible for the privacy or security practices of services that are not covered by this Privacy Policy. Third party services should have their own privacy and security policies which we encourage you to read before supplying any Personal Information to them.


Aje and our carefully selected third party business providers may contact you with direct marketing communications and information about the Services or other products and services offered by us via telephone, email, SMS, or regular mail.

If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical to do so.

You may opt out of receiving marketing communications at any time by responding via the channel in which you received the marketing communication, or by contacting us (see contact information below). You can unsubscribe from emails by clicking the unsubscribe link on the footer of the email communication you have received.

    • If an individual needs to contact us or has a complaint about our handling of their Personal Information, they should address their communication in writing to the details below:

Privacy Officer
Address: 532 Riley Street, Surry Hills NSW 2010

  • If we have a dispute regarding an individual’s Personal Information, we both must first attempt to resolve the issue directly between us.
  • If we become aware of any unauthorised access to an individual’s Personal Information we will inform them at the earliest practical opportunity once we have established what was accessed and how it was accessed.
    1. GDPR
    2. If you are:
      A resident of the European Union accessing our Online Platforms or receiving our Services in Australia; or accessing our Online Platforms or receiving our Services from within the European Union, then in addition to our obligations under the Privacy Act, Aje is required to comply with the GDPR with respect to your Personal Information.
    3. Any reference to Personal Information in this Privacy Policy is also a reference to Personal Data (as defined under the GDPR).
    4. Aje takes the security and privacy of your Personal Information seriously and has prepared this privacy policy and taken measures to collect, process and hold all Personal Information in compliance with both the Privacy Act and GDPR regardless of the user. Therefore, no additional terms for GDPR users are required.
    1. CCPA

    The categories of Personal Information we have collected about consumers and disclosed about consumers for a business purpose in the preceding 12 months include:

      • Identifiers such as a real name, alias, postal address, email address, unique personal or online identifier, Internet Protocol address, account name;
      • Personal information including telephone number, credit card number, debit card number; education and employment or employment history (for recruiting and employment purposes);
      • Commercial information, including products or services purchased, obtained, or considered; other purchasing or consuming histories or tendencies;
      • Internet or other electronic network activity information, including browsing history, search history, and information regarding a consumer’s interaction with an internet website, or advertisement;
      • Geolocation data;
      • Professional or employment-related information; and
      • Inferences drawn from any of the information identified to create a profile about a consumer reflecting the consumer’s preferences, intelligence, abilities, and aptitudes.

    We do not sell Personal Information and have not sold Personal Information about consumers in the preceding 12 months.

    Personal Information subject rights under the CCPA may apply to certain individuals and households. These rights include the right to: (i) know what Personal Information is being collected about them, (ii) know whether their Personal Information is sold or disclosed and to whom, (iii) say no to the sale of Personal information, (iv) access their Personal Information, and (v) equal service and price, even if privacy rights are exercised.


    Users must be 18 years of age or older to purchase products through the Site. The Services are not directed to children under 16 years of age, and Aje does not knowingly collect Personal Information from children under 16 years of age. If you learn that your child has provided us with Personal Information without your consent, you may alert us at If we learn that we have collected any Personal Information from children under 16 years old, we will promptly take steps to delete such information and terminate the child's account.


If we decide to change this Privacy Policy, we will post the changes on our website. Please refer back to this Privacy Policy to review any amendments.

Aje partners with Rakuten Advertising, who may collect personal information when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage and how you interact with our properties and ads for a variety of purposes, such as personalization of offers or advertisements, analytics about how you engage with websites or ads and other commercial purposes. For more information about the collection, use, and sale of your personal data and your rights, please use the below links here: and here:

  2. At AJE, we are committed to accessibility, diversity and inclusion. As part of that commitment, we are making efforts to ensure that AJE’s digital properties are accessible to all individuals, regardless of ability. In doing so, AJE has a goal to comply with applicable accessibility standards included in the W3C’s WCAG 2.1 Level AA guidelines. Read more here.

  2. Terms and conditions apply. Shop 22% off the Aje x Singles Day Edit on from 12:00am AEDT Friday 03/11/2023 until 11:59pm GMT-7 Saturday 11/11/2023 unless otherwise withdrawn or extended. Use the code AJESINGLESDAY at checkout. Exclusions apply, excludes Gift Vouchers. Offer cannot be used in conjunction with any other promotion. Offer cannot be applied to previously purchased items. Aje reserves the right to exclude items from sale and/or remove products during the promotion. Sale Returns Policy applies, please see for full terms of sale.